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Catherine Cairns-O'Keefe Biography

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My Biography (and a Note of Thanks)

First, thank you, dear clients for the life you have given me. I am grateful for the projects you have sent my way. Working for you has enabled me to see so much of my family! I am so very thankful and grateful for that. May we all be blessed by work we love, and that helps our world become a better place. 


Now as publisher of SprinkleGoodness.com, I thank you, dear readers for supporting our site through the purchases you make. I am grateful for your support.


Here now is my biography so you can learn more about me and the skills I've developed...


I developed my copywriting skill through correspondence programs and annual bootcamps from the American Writers & Artists Institute (AWAI). Their programs and bootcamps revealed the most cherished selling secrets of master copywriters so I could: consistently increase sales for my clients.


Over the course of a decade, I’ve worked with some amazing clients including: the giant self-help publisher, Nightingale-Conant… AWAI (including their travel division where I often do editorial and report writing)… a leading health publisher in Florida… and within my community, too, such as with our community's School Board writing stories about school events and taking photos too.


I’ve also accomplished the following:


*I learned how to create breakthrough copy from the Gene Schwartz Graduate Course in Marketing published by Agora Learning Institute.


*In 2003, I was a Featured Speaker at AWAI’s Fast Track to Success bootcamp. (I wrote my client’s speech too.) My client from Nightingale-Conant, and myself, presented “Secrets of Writing Winning Copy for the Self-Help Market.”


*In 2004 I returned to AWAI’s Fast Track to Success where I presented self-promotion secrets with master copywriter and marketer, Bob Bly.


*I was a contributing magazine editor to Nightingale-Conant’s publication, AdvantEdge for nearly two years.


*I’m the author of the AWAI program, Self-Promotion Secrets for Novice Copywriters.


*I’ve been a guest presenter on two AWAI teleconferences with master copywriter and marketer, Bob Bly. The first was on self-promotion. The second was on how to write for, and succeed in the self-help market. I was also interviewed about the self-help market in Copywriting Insider, AWAI’s bi-weekly publication on niche markets.


*I’ve had articles published in The Copy Protégé, an e-newsletter that was dedicated to helping copywriters thrive and prosper. AWAI has also published my tips in their online newsletter, The Golden Thread Online.


*I’ve presented advice on how to branch into the North American and International Markets at my community’s YWCA Women in Business (WIB) luncheon. I also volunteered for their film project. I shared how their WIB program helped me at the start of my career. This film is a tool they can use to inspire new people to sign up for their business programs and to help the YWCA raise funds for their programs. 


*In 2009, I started photography. I had previously written promotional material for a photography program. As part of the project, I received the learning materials. I went through the program and launched a side-career doing photography. My photography has resulted in wedding photo opportunities, editorial and stock photography. 


*In March 2012, I attended a Webinar where I learned how to create landing pages that sell -- from direct response marketer, Bob Bly. For example, I learned the 10 rules for maximizing conversion rates for both free and paid offers. I also learned fascinating design insights such as which colour, used on the "Order Now" button, increased conversion rates (the answer surprised me!)... and more. 


*I've developed my interview skills for over a decade interviewing well-known authors, experts in a variety of fields (photography, cruising free, and more)... and on occasion, I've done freelance "reporting" work with my region's local School Board.


As I journey into the next decade of my career, I’ve started -- and am growing -- my own online publishing business (http://www.sprinklegoodness.com/) and I'm growing my stock photo portfolios, too.

About the Projects I've Worked On

Since 2002, I've worked mainly with publishers. But I've learned... almost any business can enter the publishing world and increase sales as a result.


You see, customers desire how-to information and advice. And, you can supply them with the information and advice they seek, even if you're not a traditional "publisher".


For example, one health company I know of sells vitamins and other health-related products. But they also publish online reports (also called ebooks). This company sometimes offers those online reports as a "premium" (a free gift) for people who buy their products. Other companies I know of sell online reports from under $10 to as much as $97 depending on the content shared.


Editorial stories are needed, too. That’s because when people search for advice, online, and you've got the advice they're looking for in the form of stories published on your website, Google will actually work in your favour. And, give you a higher rank in the search results. This could lead to more people visiting, and shopping, at your website! But to make this really work, you do need a content-rich website.


If you're a publisher reading this, then, you know how valuable this process this. And, if you find an AWAI-trained copywriter or writer, you'll find they're among the best out there. I know, because I trained with them.

Training with AWAI

I developed my skill through correspondence programs and annual bootcamps from the American Writers & Artists Institute (AWAI). Their programs and bootcamps revealed the most cherished selling secrets of master copywriters so I could: consistently increase sales for clients... and write better, too! 


Many successful sales packages created for Nightingale-Conant!


For over a decade, I've worked with publishers. Throughout this journey, I’ve worked on many projects for Nightingale-Conant, a giant self-help publisher.


I've created many controls for them -- in the wealth, business strategies, personal development, mind technology, and spiritual growth categories. (I’ve even written some copy for the back covers of their audio programs. I also did editorial work when they published a magazine!)


I've also (very gratefully) worked on numerous projects with Great Escape Publishing. (Their company, in fact, and what they publish, inspired me to get into professional photography and blogging! I'm very grateful for what I discovered while working with them.)


Through my work with Nightingale-Conant and Great Escape Publishing, I've written for a variety of products in categories such as wealth, business, spirituality, photography, travel and more.


As I journey into a new decade of writing, I'm taking the knowledge I've gained and I'm evolving into an online publisher myself -- publishing my own information and advice here on www.sprinklegoodness.com

Making the World a Better Place

I publish SprinkleGoodness.com becuase it's my way to make a positive (paws-itive) difference in our world. Even as a copywriter, that was my mission - To “Make our world a better place through my writing..."


So, that's something you need to know about me: I can only write copy for products that truly help people learn, grow, heal, become better people, and live happier, more fulfilled, wealthier lives. I also choose to write stories that inspire people and show good examples about what's happening in our world -- whether it's about charitable work, learning new skills, or a fun sporting event.


So if your products or company help improve people's lives -- and you're looking for a way to get the word out about what you do, I'd be happy to write an editorial piece for you published on my site. I'd likely publish it under the category called, "Goodness in our World." 


If you're interested... and you need stories and photos about positive, inspiring events within the community or your company... or are looking for someone to write an article about your business... please do contact me to find out more.


Thanks so much.


Sincerely,

Catherine, Publisher of SprinkleGoodness.com

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