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Example of Goodness: This Article Shares Bible Verses to Help Entrepreneurs

Posted by Catherine and the Paws-itive Pets on October 9, 2015 at 3:30 PM Comments comments (0)

Dear Sprinkle Goodness Reader,

I believe in praying about my business. I want to succeed and I want to do good for people too – as a writer, publisher and photographer.

So when I found this article, I found it was in sync with my beliefs. It’s an inspiring way to see business -- which is to see it as a spiritual journey and to bring God’s word into our business lives.

This article includes 12 Bible Verses for business people. You can read the article, 12 Bible Verses Every Small Business Owner Needs right here.

I hope it inspires and helps you too.



From My Copywriting Archives: Name Your Mission So You Can Claim It

Posted by Catherine and the Paws-itive Pets on July 2, 2015 at 5:45 PM Comments comments (0)

***Originally published in the online e-newsletter, THE COPY PROTÉGÉ, Issue #118***

***Updated July 28, 2016***

Dear Sprinkle Goodness Reader, 

This one is from my copywriting archives. My copywriting career was successfully started when I worked with self-help publisher, Nightingale-Conant. I am now a publisher myself. And I am grateful for all I learned while being a freelance copywriter on Nightingale-Conant's team. Here is what I wrote about naming your mission -- in hopes it can help you focus and achieve your goals as a writer, too...

****************************** FROM THE ARCHIVES *******************************

One of the benefits of working with Nightingale-Conant is the access I get to all their products – the content is as life-changing for me as it is to my target prospect.

But in addition to products, they also offer some very helpful free services. One of them is their mission statement builder – and I highly recommend you give it a try.

Writing a mission statement is one of the most powerful ways I know to clarify your goals and find out what you truly hope to achieve.

Start by going to: http://hg.nightingale.com/personal-mission-statement/ This is where you'll find a free Mission Statement builder. It will take around five minutes to walk through the questions. But it's time well invested. Why? It helps you clarify so you can get focused and also attract what you want out of life!

Once you’ve developed your statement, use it! It should act as a guiding light to make better decisions. For example, my mission statement stated I wanted $5K projects. From here, I thought, "What kinds of projects can give me this kind of fee? And who do I ‘really’ want to write for?"

For me, I LOVE self-help books, courses and audio program learning. I love writing for publishers that produce this kind of content. So I’ve decided to make a really defined niche for myself within the self-improvement market.

My new business card states — "Publishers! Sell More Books, Courses or Audio Programs! I specialize in writing sales-boosting direct mail kits and web/email promotions for the self-improvement market".

That’s really specific. It identifies the type of projects I’ll accept (all of which suggest a high fee). Maybe more important, it helps me to filter out the projects I don’t want. If a company who sells vitamins contacts me, I know right away, that’s not my ideal client. I "have" to say no to them no matter how appealing they are. Why? Because they’re not my target market.

Does this mean I have lost some work? Yes it does. A fundraising client was referred to me, and I had to refer them back to AWAI. But, it’s okay. I said no "on purpose" because I’m on a mission!

Creating your own mission will move you closer to your goals very quickly. It eliminates all the second-guessing most new copywriters go through. And it gives you the kind of laser-like focus that leads to success.




P.S.: In case you're wondering -- yes, I did receive $5K for a project, and that client kept sending me work throughout the years. I even got an amazing retainer opportunity with this client that kept me busy with work each month throughout most of 2013. I asked to change it though. Why? My heart yearned for a change -- to publish my own ideas, and to take photos and publish ideas that help "sprinkle goodness" in our world. In addition to www.SprinkleGoodness.com, I also publish www.StockImageIdeas.com 



Quick Copy Tip: Work Backwards When You're Overwhelmed

Posted by Catherine and the Paws-itive Pets on July 2, 2015 at 5:40 PM Comments comments (0)

***Originally published in the online e-newsletter, THE COPY PROTÉGÉ, Issue #6***

Dear Sprinkle Goodness Reader, 

This one is a copywriting tip from my archives. My career was started writing for the self-help market. If by chance you're interested in writing for the self-help market (which consists largely of books and audio programs), I hope this quick copy tip helps you.

Ready? Here it is...


*************************************** FROM THE ARCHIVES ********************************************

When you work on a self-help product, you have access to words. Lots and lots of words. Some of your best selling ideas can be found in the first chapter or first session in an audio program. Why? The author is enticing and convincing the reader or listener to continue on with their product... which makes it perfect material for your copy.


The problem? You can spend an entire day or two uncovering those selling ideas and piecing it together in your copy. And, time is ticking.

You may feel like you're falling behind, even though you're not. But the overwhelming feeling kicks in. You see all those other chapters (2--10). It looks like a mountain of information... overwhelm gets the best of you and your mind goes blank.


When that happens, work backwards. Go to the very last chapter or audio session. It will still have good selling ideas you can use in your copy, but about 90% of may not be so useful. Good. You just pulled out 10% good material. You got through it pretty fast. You feel the momentum. You just got through an entire chapter!

Go to chapter 9... then chapter 8... chapter 7... chapter 6... and keep working your way up. Because these chapters don't contain a lot of words you can use in your copy (after all this is the meat of the product--the information people are buying), you can get through it pretty fast.

This information will be good for creating fascinations in your copy though, but basically, when you see that you've gone through chapters 2--10, you'll feel like you've accomplished so much. And, when you're back at chapter 1 again  -- the real good stuff that you can use in your copy -- you'll feel ready to dig in and persevere.




For Writers: What to Wear for Home Business Success

Posted by Catherine and the Paws-itive Pets on July 1, 2015 at 9:45 PM Comments comments (0)

Dear Sprinkle Goodness Reader,

Dressing for success.

What does that really mean?

What should you wear for home business success if you’re a writer? Find out here – with insights from me, an entrepreneur with over 13 years of professional writing experience




Discover 7 Qualities of a Successful Freelancer

Posted by Catherine and the Paws-itive Pets on March 25, 2015 at 9:35 PM Comments comments (0)

Dear Sprinkle Goodness Reader,

I launched my freelance career nearly 13 years ago. It was April 2002 when I got my first client that paid me well as a copywriter. It gave me hope I could succeed as a freelancer.


I learned about a great article recently and I wanted to share it with you. This article reveals great tips -- and true qualities -- of what it takes to succeed in the freelance world. You can read it here and discover the 7 qualities of successful freelancers


I hope you find these tips helpful if you're looking to embrace the freelance lifestyle.




Living an Authentic, Creative Life as a Writer

Posted by Catherine and the Paws-itive Pets on February 23, 2014 at 10:40 PM Comments comments (0)

Dear Sprinkle Goodness Reader:

What is your vision for life?

For me, it's quite simple -- I just love being me. I also want to use my career skills to do good in our world. So long as I am doing good things with my skills and am free to be me, I am happy. A simple vision? Yes.

But I like simplicity.

I also love that my freelance lifestyle allows me to see so much of my husband and our pets. Right now, for instance, our dog Rocky is here in my office, and so are our kitties, Angel and Buster. Daisey, our other doggy, is downstairs with my husband. 

I have certainly worked to build a freelance lifestyle (and still do, to maintain it). But it's so worth it.

Several years ago I wrote an article titled, “10 Ways to Stay on Track with Your Goals so You Can Live – and Keep on Living – an Authentic, Creative Life.”

If you’re living a freelancer’s life – or are interested in writing as a career, you may find some helpful tips I’ve gathered during my career in this article.

My article was published by the American Writers & Artists Institute's on their online newsletter, The Writer's Life. You can read my article here at http://www.awaionline.com/2010/08/10-ways-to-stay-on-track-with-your-goals/

I hope it can help you. If it does, I welcome your thoughts here on this blog. Thank you so much.


Catherine OKeefe


Why I Got Over the Pro Email Look and Finally Embraced my Yahoo! Email

Posted by Catherine and the Paws-itive Pets on June 21, 2013 at 11:55 PM Comments comments (0)

Dear Sprinkle Goodness Reader,


Over a decade ago, I opened up a Yahoo! Mail account.


The email I chose was a backup. Just in case something went wrong with my “professional” email service. Being in business for myself, I learned having a “professional” looking email was simply the right thing to do – to present the right image.


And, I must confess, I didn’t think my Yahoo! email would present a professional image. I don’t think that anymore.


You see, over the years, I’ve gone through a variety of different Internet servers, which have all meant different emails. I’ve lost count how many “professional” emails I’ve had.


I’ve changed my “professional” email because of cost or the fact it was unreliable. Last November, for instance, I learned my “professional” email wasn’t working from a client. She was sending me emails about a project but I never, ever received those emails.


I only know that because she called me to find out what was happening. I’m very thankful. If she had not called I never would have known anything was wrong. And, I would have missed out on a paid project. And, being freelance, paid projects coming in are needed.


Once again – my Yahoo! email came to the rescue. She sent the project details to my Yahoo! email, and I was back in business.


I did contact the company who hosts my other “professional” email. I asked for help. But it never seemed to get fixed, and being in a deadline, all I desperately wanted was an email that would work. Here again, my Yahoo! email became the one I depended on over the course of my project.


Interestingly, part of this project included the opportunity to interview a businessman who I learned earns seven-figures…


…and guess what type of email he used to respond to me?


A Yahoo! email!


Suddenly – all the beliefs I had about what a “professional” email should look like – went out the window. I mean, if a millionaire businessman can use a Yahoo! email – why not me and be proud of it?


I’m totally converted now. I think what’s most important to me now is that my Yahoo! email is (and has always been) soooooooo reliable, and I am grateful for that. I am very grateful for that.


And, now my Yahoo! email is the main one I use for business because I can depend on it working – and that’s something I urgently need, being in business and working from home.


Do you use Yahoo! email? What do you like best about it?


I welcome your thoughts.



Mrs. Catherine OKeefe